Chevrolet and Ford need to do a deep dive audit of their principles, combined with state records of sales and income taxes. Way too many brand new 4x4 trucks, black and white, are cruising regular circuits in the states where I have lived in the past three years.

When I find them parked at homes, many are at places that look out of context, like who could live there and afford payments on a $30–50,000 truck?

Open eyes, do the research, follow the money. Or get ready for one heck of a market brand demise case study: Penny Wise, Pound Foolish for Profits.